Use the Web for Recruiting Talent

Use the Web for Recruiting TalentUse the Web for Recruiting TalentAre you tempted to recruit talent angeschlossen? If you havent started recruiting on the web already, yure behind the curve. Youve heard that web recruiting will yield hundreds of untargeted resumes from around the world? Most job sites allow you to reject resumes with unwanted keywords and locations. Do you think executive recruiting is best done in the off-line world? Think again. Executive recruiting is happening online. Here are tips to help you maximize the potential of the Internet for recruiting. Use the power of the web to recruit online. Here are two of the best uses of the web for recruiting. Use Your Website for Recruiting Most organization websites do little to help recruit candidates online. If the website lists openings at all, they are buried several clicks deep and merely describe the position. Does your website help you recruit? Does your Join Our Team section of your company website tell and even, sell, potential employees about the vision, mission, values and culture of your company? Do you present a message about how people are valued? Do you express your commitment to quality and to your customers? Your recruiting website should demonstrate the uniqueness of your company and culture. If your website fails to bring candidates to your door, you are missing out on one of the most important recruiting tools you have to appeal to prospective high-potential employees. Instead of the typical, dryly-written job listings about available positions, your website needs to sparkle with your personality include this vision, this information that sets your company apart from others in your industry. Your job listings must sparkle with personality so a potential candidate thinks, This organization is for me Once you have your candidates attention, you also need to provide a way for candidates to easily submit resumes for consideration for future positions. One client website has a Talk t o the President link and, believe me, people do. The company receives a constant stream of resumes and contacts through this invitation and even hired a Director of Production who made his first contact here. Another website posts generic position descriptions for positions that frequently need applicants. People respond. Website recruiting works. Take a look at a recruiting website that is working well for the company in attracting talent TechSmithCorporation Careers. The Second Most Important Use of the Web for Recruiting You are aware of the power of networking in accomplishing business, job searching, and other professional goals. Networking remains the most important tool for recruiting in the online world, too. In a client search for a CFO, three of their finalists for the position were recruited through old-fashioned networking. The company just used a web recruiting twist. We gathered the email addresses of 100 business associates and wrote a job description that defined the candidate we sought. We then sent emails to all of the associates asking them to refer candidates to us for the open position. Their referrals were among our best recruits. Most were currently working CFOs with all of the required credentials. You can use online networking to help recruit candidates in additional ways. Post the open positions in Forums and on business networking sites such as LinkedIn.com. You can use your companys online social media presence to recruit. And, you can ask your employees to help you recruit through their participation in social media. More of these social media and professional networking sites appear every year. Facebook.com hasexpanded its audience and deserves a place in your professional networking playbook as more professionals have filled in their profiles. And, now, you can also recruit on Twitter and even, Pinterest. Recruiting online is a viable alternative in todays competitive job market. Why not use such an excellent resource to help you develop the best candidate pool for your job openings? Use your website to recruit and the online world of social to networkand to find great employees. People you find via web recruiting are technically savvy, up-to-date and willing to try new options. Theyre numerous, theyre local and theyre skilled just waiting for you to find them online. Additional Information Five more ways to recruit online? Youll want to sign up for my free newsletter now because you want to read all of the new articles as soon as they are available. Join Susans newsletter community. Join HR on Facebookand Google.

A History of Kobe Bryants Endorsement Deals

A History of Kobe Bryants Endorsement DealsA History of Kobe Bryants Endorsement DealsWhen L.A. Lakers guard Kobe Bryant was accused of sexually assaulting a 19-year-old woman back in 2003, advertising and marketing professionals across the country immediately began speculating about his endorsement deals. What would happen to his biggest backers? Who would run from him, and who would stand by his side? After all, in the USA, you are innocent until proven guilty (even though, as with the case with Jared Fogle, anything like this is just a PR nightmare waiting to explode). When the dust settled, the expected happened. Kobe Bryant settled out of court with his accuser, and of course, those settlement terms were never made public. But what we do know is how his major backers responded, both before and after that settlement. Its also worth elending that Bryant went on to become the NBAs Most Valuable Player in 2008, so the assault charges did not impact his career. McDonalds McDonald s were easily viewed as the biggie and, quite possibly, had the most to lose. The fast-food chain had just launched an ad campaign geared toward moms with new salads that showed favorable results. The salads were a hit and are drawing in the families. Plus, McDs had announced a new tagline of Im Lovin It and was making great strides in bringing customers back. Customers of all ages. Guilty or innocent, the charges alone had plenty of people forming their judgments. That included women, and thats the audience McDs was trying to reach in its new commercials. In 2004, McDonalds cut all ties to Kobe Bryant and never renewed them. The assault allegations were enough to keep a wholesome, family-oriented chain like McDs well away from that kind of scandal. And although the case was settled, the damage had been done, and the mud had stuck. Bryant was damaged goods, and after 3 years with the fast food giant, it was all over. Nike Nike signed Bryant just days before the allegations were made public. The company got a ton of free publicity just from the media exposure, although its hardly the kind of free press any company wants. Once the settlement was reached, it was plain sailing for Nike. They had signed Bryant to a $40 million contract, and they were not about to let the slide. Plus, unlike McDonalds, Nike is a company based around athletic achievement and does not require the saatkorn wholesome family image. Since 2003, the Bryant/Nike deal has been lucrative, earning many millions of dollars for Bryant, and even more for the shoe brand. Kobe Bryant Nike shoes are still big sellers to this day, retailing at over $100 a pair. Some are collectibles worth many thousands of dollars on the sneaker market. However, Bryant comes in on the bottom of the top 10 list of endorsement deals, earning roughly $8 million per year. The top spot still belongs to Michael Jordan, who brings in over $60 million a year just from Nike. Sprite (Coca-Cola) Coca-Cola was not ready to ditch Bryant when the assault charges were first announced, but executives were tight-lipped about their plans. Official word at the time was that they were watching the developments of the case. So, you would think that a settlement, and no guilty verdict, would be good for them and Bryant, right? Well, not so. It seems that Sprite is a drink aimed at the younger kids, and the Coca-Cola execs werent too happy with the image of Bryant and Sprite being synonymous. They let the Sprite deal expire. But thats not the end of the story. In 2008, Coca-Colas Glaceau division signed Kobe Bryant to advertise Vitaminwater. Rohan Oza, SVP of marketing, stated Glaceau operates as an independent unit within Coca-Cola. That was a smart decision made by their management when they acquired us. Keeping the people and culture together that made us so successful is the reason why weve had so many years of triple digit growth. So we came up with the decision to go after Kobe because were fans of his and we liked the fact that he was already drinking Vitaminwater and that was it. Nutella (Ferrero SpA) Chalk this one up to another case of image being everything. The very idea that Kobe Bryant could have committed a sexual assault was too much for Ferrero SpA, the makers of Nutella. When the berichterstattung hit, the company decided to sever ties with Bryant once his contract expired in January.The firm said in a press release Considering the recent developments, Kobes image on Nutella labels and promotional material is being phased out Spalding When youre looking at a sports-related product like Spalding, a deal with a star like Bryant is a no-brainer. Bryant had been the face of an exclusive line of Kobe Bryant signature basketballs, and his autographed basketballs were going for close to $200 on Ebay.com at the time. Do a quick search right now for Kobe Bryant and Spalding, and you will see that the basketball giant stuck with the star. A Bryant/Spalding basketball se ll for between $25-$35 on sites like Amazon and eBay, and now a signed Spalding ball can fetch upwards of $500 or more. The settlement didnt hurt the sales of the basketballs enough to stop the endorsements. Other Endorsement Deals The mud didnt stick for some brands, and the draw of Bryant as a big name basketball star was too much to ignore. Both Lenovo and Turkish Airlines inked deals with Bryant after the assault case was settled, and Fortune magazine reported that Bryant made upwards of $20 million in endorsements in 2013 alone. That put Kobe at number 3 in the Fortunate 50 list.

Job Search Tips to Practice for Your Interviews Find Your Dream Job

Job Search Tips to Practice for Your Interviews Find Your Dream JobJob Search Tips to Practice for Your Interviews - Find Your Dream JobNow that you have selected an appropriate interview outfit and researched the organization, it is time to prepare for the actual interview questions. Below is a list of steps you can take today to prepare yourself for any interview. Make a List of Your Qualifications Look back at the original job listing, and make a list of the job qualifications. Then, make a list of your skills and experiences as they relate to those qualifications. This will help you answer important questions about why you are a good fit for the job. Create a List of Questions and Answers Make a list of common interview questions and think about how you would answer each one. Also think about industry-specific questions you might be asked. You can even find examples of interview questions asked at the company on sites like Glassdoor. Make sure you know how you would ans wer each question. You do bedrngnis want to memorize an answer word for word, because you would sound robotic during an interview. Instead, jot down a few notes for each interview question to remind yourself of the key ideas you want to address in each answer. Practice, Practice, Practice The best way to prepare for an interview is to practice in a setting as similar to the actual interview as possible. Ask a friend or family member to interview you. Have them ask you questions from the list of interview questions you wrote. Ask them to give you constructive feedback about the way you answered the questions, your body language, your professionalism, etc. You can also practice on your own. Write the interview questions down on flashcards, and practice answering the questions in different orders. Practice answering the questions in a mirror. You can also record your voice or, better yet, film yourself. Look back at the footage to see how well you answered each question. Assess you r body language, your eye contact and your tone of voice. Create an interview space in which you will conduct your practice interviews. Go to a coffee shop or clean off your kitchen table. If a friend is helping you practice, have him or her sit across from you. Wearing your interview outfit will help the experience feel more authentic. By preparing answers to questions, you will be more confident walking into the actual interview. Rather than struggling to answer each question during the interview, you will be able to focus on connecting with the interviewer.

8 workplace predictions for 2018

8 workplace predictions for 20188 workplace predictions for 2018The end of a year and the promising start of another lap around the sun can often feel like an opportunity to make exciting changes, both personally and professionally. From considering a bold move across industries to the allure of obtaining your MBA or finally taking the plunge and asking for the raise you deserve, January 1 might feel like a catalyst to creating mora fulfillment in your career.Before you take that leap of faith into job boards, job alerts, graduate school applications, or cover letter writing courses, career experts suggest a careful study into what the next 12 months are predicted to present to the workforce.Not sure where to start your deep dive? Here, industry pros share their insight for 2018The number of new startups will continue to declineIt may be tempting to steer your direction onto the path of startups. Ripe with innovation and typically mora lenient on traditional definitions of work, the culture of up-and-coming small businesses is often creative and open. But organizational and cultural design expert Jessica Higgins notes the unfavorable climate conditions for new market entrants makes it that much mora difficult to become an entrepreneur. In fact, the United States Census Bureau found a decline in the first year for tech-focused businesses in 2016, with an expected continuation throughout 2018.Given the continued political uncertainty and reforms that support the ultra-wealthy, barriers to new business creation will continue to increase. New businesses will continue to decline, Higgins says.Does this mean you should be disenchanted by the prospect of a job offer from a budding organization? Definitely not - Higgins just suggests cultivating as much information about past funding and asking pointed questions about the future of the company before signing the employment contract.Companies will offer more remote work options and flexibilitySimilar to - and likely a result of - the uptick of freelancers, research director and work/life expert at Captivate, Heather Chigas says more companies will offer their employees the option to work remotely. In fact, a study conducted by Captivate earlier this year found that a whopping 44 percent of employees at various companies quoted the ability to log hours wherever as their top perk. In the coming year, Chigas says organizations will capitalize on flexibility as a way to retain their workers.They will add more perks and amenities to keep their employees happy. This might include anything from giving their employees summer Fridays and cutting out of work a little bit earlier on slow days or the ability to work from home more often, she says.Employers will focus on employee engagementIts becoming more and more documented that employee happiness is one of the key contributors to loyalty, productivity and effectiveness. Thats why industrial-organizational psychology practitioner and workplace expert, Am y Cooper Hakim, Ph.D, says 2018 will bring a continued and renewed focus on engagement within offices.Over the past few years, there has been a growing awareness and understanding of the need to recognize the employee as a human being with needs and feelings outside of work. Top organizations have set the bar with work-life balance initiatives and programs, she says.There will be fewer full-time, non-tech jobsOn average, how many moments during your 9-t0-5 job do you daydream about being your own boss? Thanks to the flexibility and freedom that freelance opportunities provide - especially to younger generations who havent prescribed to the button-up mandate of their parents or grandparents - more and more workers are eschewing staff jobs in favor of a freelance lifestyle. This also means companies are taking note, according to Higgins, who says contractor work is expected to account for 43 percent of workplace opportunities by 2020. What does this translate to? Less and less full- time job opportunities - unless youre a tech superstar.The only business growth we see domestically is in tech, which staffs at around 10 percent of the manufacturing economy, she explains. Facebook houses around 20,000 U.S. employees whereas General Motors used to staff well over 200,000. With our business growth largely in non-labor intensive sectors, we not only have to rely on our creativity AT work, we have to get pretty creative to even find work.There will be an increase in intrepreneurshipNever heard of this breed of impresario? Higgins predicts youve probably rubbed elbows with a handful of intrepreneurs without realizing it. She calls this type of entrepreneurism a hope for the future, as the middleman between older ways of working and more modern approaches.These are the people who left large businesses to use their creative capacities to innovate, as a way remain competitive as the workforce largely disappears with automation, she says. Like Seth Godin said in his book Linchpin, dont be the best in the world at what you do, be the only one in the world who does what you do. Im going out on a limb with this prediction, but my hope is in the linchpin workforce.Employers will focus more on cultural awareness and diversityEspecially during times of tension that challenge employers to take stances and provide all-encompassing support for their employees, no matter their racial hintergrund or sexual orientation, Hakim predicts companies will have a heightened awareness of diversity and acceptance.More companies will hold training classes (both virtually and in-person) to ensure that all members of an organization treat others with respect. This respect is vital for interactions with employees, employers, stakeholders, and clients, she explains.Employees will be expected to evolve with technologiesNot completely up to speed on the latest-and-greatest technological tools and trends in your industry? Time to break open Google in search of training programs , as Hakim says technology will continue to define success and workflow in coming years. In other words technology is the name of nearly every game.Companies will continue to work to improve communication flow through the use of technology. Employees with a technological skill set will be seen as a special asset to organizations, she explains. New collar jobs will become more popular and relevant in the workplace. For instance, an employee who can apply basic technology prowess to help with various functions across departments will be invaluable for organizations.Employers will focus on health and wellnessIn addition to being allowed to check email from a co-working space in Bali or Croatia or being able to spend Fridays with your toddler, investing in employee health is a trend thatwill continue to skyrocket, according to entrepreneur and personal development coach Meiyoko Taylor. Not only is this a way to illustrate dedication to the overall well-being of direct reports, but Taylo r says it can also be a smart way to attract talent.People are becoming more concerned about their health, so its only natural for companies to start providing on the job resources to accommodate employees, he says. Some of the benefits of emphasizing this program is the reduction in healthcare costs and an increased level of job attendance. Workplace stress is a huge issue that employees deal with every day, so companies have started to make it a priority to invest in creating a more peaceful, healthy, and relaxing work environment.

The airplanes of the future may soon have standing seats

The airplanes of the future may soon have standing seatsThe airplanes of the future may soon have standing seatsLets face it, flying isnt going to get any better.And so you wont be surprised that you may or may not soon have the option of flying high in the saddle if you choose a standing-only flight, an idea some airlines have been threatening for over a decade.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreCNBCs Make It reports that Italian seat manufacturer Aviointeriors has recently come out with a prototype of a standing seat for airplanes. The SkyRider 2.0 looks like a regular seat, except with a bicycle-style seat to anchor you as you stand and fly.The space-saving move will allow an ultra-high density of people aboard the plane, according to the company perhaps as much as 20% more.This isnt the first attempt to make the standing airline seat a reality, although it is Aviointeriors sec ond attempt at a model. In 2010, Irish discount airline Ryanair looked into the idea of adding standing seats. But Boeing, Ryanairs manufacturer, shot down the idea due to safety concerns. Soon after, Australian airline Tiger Airways floated the same idea.In 2015, budget Chinese airline Spring Air said theyd be willing to offer discounted standing seats to willing passengers, should they be able to make that happen, manufacturing- and safety-wise.Some argue that these new SkyRider 2.0 design will go the way of all the standing seats before it and never get past the prototype phase. With so many cheap fares (and miserable experiences to match) already out there, theres no need to pay less to stand.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, a ccording to 12 CEOs10 habits of mentally strong people

Things You Wont Like About Rsum or Resum and Things You Will

Things You Wont Like About Rsum or Resum and Things You Will Then it may be time to bring some style to yur resume A traditional style resume template is also simple to customize. Once you have selected your perfect resume template from our selection, follow our absolutely free expert guidance about ways to craft the ideal modern resume. Each one of our creative style templates provide a perfectly balanced mixture of personality, professionalism and a little style. Ensure you know how to compose a resume and likewise dont neglect to incorporate a cover letter if required. As soon as its only a page or two in length, a resume is among the most important pieces of a work application. Leave off unnecessary information. Last, dont neglect to take a look at our professional cover letter examples. Gossip, Deception and Rsum or Resum Cabin crew are primarily accountable for the protection of their passengers. This includes your experience, certifications and relevant training. Sk ills and accomplishments should be broken into specific regions of expertise. If youre a career changer or have several years of experience, craft a potent overview to highlight your accomplishments and techniques. Below, you will discover a list of resume examples that could assist you with your work search. Lets start with a fast overview of resumes, as they are more familiar to the majority of American writers than CVs. Zetys resume templates are made with the assistance of recruiters and stick to the best practices in HR. A Secret Weapon for Rsum or Resum The sections are simple to skim for the most relevant details. Use the checklist to make certain you have included all appropriate data in your resume. Take a look at the list below, and get prepared to make your resume way more exciting. Once youve reviewed resumes in your field, peruse resumes across fields to know how to vary the usage of action verbs and receive a feel for what makes an effective accomplishment stat ement. The Most Popular Rsum or Resum Everyone hopes to put on an opportunity to impress potential new employer at a job einstellungsgesprch, but theres no denying that interviews can be quite stressful When writing your resume objective, you always ought to have the aim of answering this question. Every work applicant knows the way to compose a resume. Say a job opening calls for a specific skill, like writing. Of course you desire your resume to be noticed, but for the correct reasonsand youve got to realize that it starts with the very first second someone looks at it. Well, regardless of what stage youre in your career, youre likely to should understand how to make a resume for a job interview and we will demonstrate how Each time you apply to get a new job, check your resume to make sure that it is not only targeted, but in addition current. For instance, if youve got a Masters degree, there isnt any point to mention the Bachelor degree too. The most significant thing is to adhere to the employers instructions. Speaking of unique, the principal aim of your resume is to make you stick out from the remainder of the folks applying for equal job and another means to create that happen is to use action verbs and power words (also called resume verbs). Its also important to think about the type of work you genuinely are interested in being hired to do. The very last thing you desire is for your resume to let you down when youre actually the best suited pick for the job.

4 Skills and Traits to Look for in Startup Candidates - Spark Hire

4 Skills and Traits to Look for in Startup Candidates - Spark HireYouve just started your new business and its time to start hiring your first employees Before you ever begin interviewing, it is important for you to determine what you want your company culture to look like and the types of employees you want on your team. Regardless of what you decide, there are several skills and traits that you should look for when interviewing candidates.1. FlexibilityWith all startups, there will be constant changes. You are just getting started and figuring things out, so methods of conducting business will likely change several times before you find solid methods that work well each time.When youre interviewing candidates for this skill, ask them questions about their past work experiences.Did they only work in places that were established and had well-written standard operating procedures? How often did their policies change in order to accommodate customers?How involved was the candidate with changes in procedures and policies?Ask candidates to provide specific examples. Make sure that candidates are well aware of the job they are interviewing for. If the job requires that the candidate be responsible for creating department procedures or policies, make this known.2. Sense of UrgencyIn the beginnings of your company, your staff will need to act quick and respond with a sense of urgency. You may be competing with much larger companies that have well established reputations. This means that you will have little time to lolly-gag around when it comes to getting the job done for your customers.Quick turn around, accuracy, and a get it doneattitude are a must in any startup. Your employees will need to be able to act quickly and be persistent in finding solutions to problems each and every day.When interviewing for this skill, you should ask candidates to provide examples of times when they were dealing with a customer issue, what they did, and how long it took them to get t he job completed. Also, ask general questions such asWhen responding to emails and phone calls, what is your turn around time?How do you prioritize your day? How does it affect your day when an urgent situation arises? What do you do?3. Doers and Risk TakersWhen starting your new business, you need worker bees instead of supervisors or managers. After all, there is nothing to supervise or manage right away when a company is in its beginning stages. Quite often, you will find that your company has little organization in the beginning. You may have one person handling tasks for multiple departments. In fact, you may even be handling multiple departments yourselfIn order to survive and succeed in the first stages of your startup, you will need to make sure you are hiring people who are hands-on doers and risk takers.When interviewing for this skill, ask questions such asWhat types of jobs have you held before? What were your hands-on responsibilities?When you were faced with a situatio n that required an immediate decision but you were unable to reach your manager, what did you do?4. Positive AttitudeAbove all, you need people with positive attitudes in your small business. Building a startup is not easy, for the owner or the employees. The ability to adjust to changes, quickly overcome obstacles, and stay positive is a must. There will be no time for negativity or moping around when things dont go as planned.When interviewing for this skill, be sure to ask candidates to tell you about a time when things did not go as planned on a project they were working on. Have them explain to you how they reacted and what they did.What are some of the skills and traits you look for in candidates when hiring for your startup? Please share your tips in the comments below.Image monkeybusinessimages/BigStock.com